FAIRWAY – South West Leading Digital Marketing Agency
Unleash the power.
A passionate team of digital experts dedicated to delivering exceptional results for businesses of all sizes.
PPC (Pay Per Click Advertising)
Generating Targeted Traffic, Leads, and Sales for Your Website… with a head start!
Looking to get ahead of your competition? Ever wondered about those sponsored ads at the top of Google search?
As a PPC advertising agency based in Dorset, we provide Google Ads management to all our clients. Being a Google Partner, you can trust that your advertising is in safe hands.
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a targeted digital marketing strategy that allows businesses to display their ads on platforms like search engines and social media.
Unlike traditional advertising, where you pay a fixed cost regardless of results, PPC operates on a pay-as-you-go model. You only pay when a user clicks on your ad, directing them to your website or landing page. This means you’re essentially paying for the traffic that has a higher potential to convert into leads or sales.
PPC campaigns can be highly tailored, allowing you to reach your desired audience based on factors like keywords, demographics, location, and more. It’s a dynamic approach that offers immediate visibility and can be an effective way to drive relevant traffic to your site.
Let’s Grow Your Traffic…
Looking to integrate PPC into your website? Fairway can not only set up your PPC campaign but also manage it on an ongoing basis, ensuring you receive only the highest quality traffic to your website.
Research your marketing goals and define a plan
Analyse keyword groups and negetive key word groups
Target the correct demographics and set up your ad groups including any variations
Manage your on-going campaign by adding tracking codes and links to your website
Why should you enlist the expertise of Fairway?
The design of your website encompasses more than just its homepage; you must also consider how visitors will navigate through the rest of your business. That’s why we highly recommend opting for an agency to design and develop your website.
While cheap or DIY website solutions may suffice for initial forays into website creation, they often fall short when it comes to scaling up your ideas, incorporating tailored content, or enhancing your SEO efforts. That’s where an experienced agency truly shines.
At Fairway, we prioritize our clients and continuously seek out innovative ideas and SEO advancements to ensure your website remains at the forefront of its game. By partnering with us, you’ll benefit from our expertise and dedication to keeping your website ahead of the competition.
Are you wondering if Fairway can assist you?
You might be concerned that engaging a web design agency will come with a hefty price tag, and while that can be the case depending on your project, we’re here to offer you premium, customized web design solutions at affordable prices. What sets us apart is our experienced and knowledgeable team, who will provide you with dedicated support and guidance throughout the process.
With Fairway, you can elevate your business all under one roof. We build all our websites using WordPress, the leading content management system trusted by millions of websites worldwide, from large enterprises to small businesses. In addition to our exceptional web design services, we also offer comprehensive SEO and marketing packages to ensure your business stays ahead in today’s fast-paced digital landscape. By choosing Fairway, you’ll have the advantage of a cohesive approach that integrates web design, SEO, and marketing, helping your business thrive and succeed.